written by Tiffany Negrea
photos by Lukas Maverick Greyson
Vegans and health enthusiasts alike gathered at the AMC Loews Theatre in Manhattan’s Union Square area on March 7 for the premiere of the hot new documentary What the Health. Filmmakers Kip Andersen and Keegan Kuhn wowed moviegoers yet again, with a packed screening followed by an after party at nearby Jivamukti Café. You may know the duo as the inspiring pair responsible for Cowspiracy: The Sustainability Secret. While Cowspiracy focuses on the environmental impact of animal agriculture, this time the two were on a mission to expose the collusion and corruption in government and big business as it pertains to healthcare in America.
After the credits rolled, the audience was treated to a Q&A hosted by musician, author and Ironman Triathlete John Joseph. Andersen, Kuhn and special guests Dr. Michelle McMacken and Ruby Lathon — the former Nutrition Policy Manager for the Physicians Committee for Responsible Medicine — talked about the doc and answered questions from the crowd.
When asked what it took to make such an in-depth film, Andersen said it required, “Two years and a lot of perseverance.” Party attendees remarked that the documentary was, “Definitely an inspiration.” One woman thought of her grandparents and the flaws in nutritional education that are nonchalantly passed down. Others remarked how sad it is that we hear sugar is the true source of myriad health complications, when in reality it’s only the tip of the iceberg. Fats, as it happens, are so much worse.
The after party at spiritual oasis Jivamukti Yoga included scrumptious catering by Vspot Organic and Blossom Du Jour. Everyone enjoyed wraps filled with deliciously prepared, wholesome vegetables and a variety of perfectly seasoned empanadas. Juice Press provided flavored waters and a decadent dessert table boasted treats by chef and caterer Peter A. Cervoni. Think carrot cake bites, chocolate chip cookies and chocolate hazelnut brownie bites — all 100% vegan of course! Before leaving, partygoers were gifted goodie bags packed with cruelty-free delights and coupons for products from ethical companies.
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Some people of note at the event!